Make That Grade Marketing 4th Edition

by Gill

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ISBN: 9780717149827

Published: 2011

By Margaret Linehan and Thérèse Cadogan

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.New to this edition: Impact of the economic downturn on pricing New technology for marketing information and researchImpact of online distribution New methods of marketing communications New case studies at the end of each chapterPresented with clearly defined learning objectives and revision questions at the end of each chapter.

Written with a clear focus on the learner.